Have you noticed the amendments America has made in its
portrayal and acceptance of men and the idea of masculinity? Do you
think television and advertisements have any part in this as they become more
and more accepting of previously shunned and masked “socially/publicly
unacceptable” behaviors?
This blog will explore that journey made by examining how television ads geared towards a male
audience from 2008 to 2012 construct hegemonic masculinity. Hegemonic Masculinity is the portrayal of dominate heterosexual characteristics in males compared to other men and over their female counterparts. Exploring
these ads will show how and why different portrayals are becoming much more publicly
accepted as time progresses as selected ads are dissected pointing out the
things that are accepted, portrayed and encouraged as hegemonic masculine
traits. Such as in the picture below:
http://www.insiderinternetdating.com/blog/internet-dating-tips/internet-dating-tips-where-do-rich-men-meet-women/
The image above is from an internet dating site, also in the link above, displaying a man with two women at what loks like a casino. This image depicts happiness as something a man can attain if he has that which is in the scene. It shows that a man can be happy if he has dominance over money and will get women right along with it.
If you go to the site, you will notice that the article is actually about how men with money can meet women. This is something that society believes is automatic for men with money, but the author of the article expresses how some me don't have a natural charm that attracts women because most of their energy goes into other aspects of their life such as making money. It suggests that having power over certain skills will teach a man to be a man and get what they desire; in this scenario it would be women since they already possess money. It suggests fulfilling a man's ego with just money is simply not enough. A real man must also have possession of a woman, whether it be one that wants him for him, or a few that want him for his money.
This idea of power and control as masculine characteristics are inevitable in our society but recently hegemony seems to be more accepting of the idea of homosexual masculinity than its original portrayals.
http://www.insiderinternetdating.com/blog/internet-dating-tips/internet-dating-tips-where-do-rich-men-meet-women/
The image above is from an internet dating site, also in the link above, displaying a man with two women at what loks like a casino. This image depicts happiness as something a man can attain if he has that which is in the scene. It shows that a man can be happy if he has dominance over money and will get women right along with it.
If you go to the site, you will notice that the article is actually about how men with money can meet women. This is something that society believes is automatic for men with money, but the author of the article expresses how some me don't have a natural charm that attracts women because most of their energy goes into other aspects of their life such as making money. It suggests that having power over certain skills will teach a man to be a man and get what they desire; in this scenario it would be women since they already possess money. It suggests fulfilling a man's ego with just money is simply not enough. A real man must also have possession of a woman, whether it be one that wants him for him, or a few that want him for his money.
This idea of power and control as masculine characteristics are inevitable in our society but recently hegemony seems to be more accepting of the idea of homosexual masculinity than its original portrayals.
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